DIAMOND BUYING GUIDE

WHAT ARE THE 4C’S OF DIAMOND QUALITY?

The 4C’s - cut, color, clarity, and carat - refer to to the global standards set by the Gemological Institute of America (GIA). The creation of the 4C’s meant two very important things: diamond quality could be communicated in a universal language, and diamond buyers could now know exactly what they were about to purchase.

COLOR

In most diamonds, the term actually refers to the absence of color. The less color in the stone, the more desirable and valuable it is. Some of these differences are not visible to the naked eye, but directly impact the overall quality and price of the stone.